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Tag Your Location
When I started my Twitter account on 2006 when it was founded, one of the first accounts that I followed was my college’s account. One afternoon I mentioned that it was a glorious day in California at Naval Postgraduate School, Monterey. The account replied to me, retweeted me, and all of a sudden I had a slew of California based businesses and California centric accounts following me. Even if you’re an online based business, you still live and work somewhere. Connect with your local businesses as long as they aren’t competitors, news sources, and city accounts. Most of them will be happy to follow back and then share a little love for their neighbors by retweeting and sharing your content with their followers. This should drive more twitter followers back to you.If you
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Take high-quality photos
This might seem like a no-brainer, but you’d be surprised how many people don’t do it. You don’t need a worth several thousand dollars to make a great Twitter post, but you should at least make sure your lighting is good and everything is in focus.
Use a consistent filter scheme
Though it might sound Insignificant, being consistent in your filtering scheme is one of the top ways to build your Twitter brand. Using the same set of filters for all of your photos helps you create and maintain a consistent visual identity on your Twitter account. This makes your photos instantly recognizable on your followers feeds, increasing recognition and getting you more consistent likes.
Share posts on other platforms
Link your Twitter account to your other social platforms like Facebook and Instagram to share your account and the media you post with your fans in other areas. This helps to leverage the profile traffic and views you generate in your other platforms to point them towards your Twitter profile, generating you more likes and followers too.
Use local hashtags
Using local hashtags is an awesome way to reach potential customers near you. Find popular local accounts and see what hashtags they use for their photos. Use these hashtags, and there’s a good chance you can connect with people near you or accounts who might be interested in featuring your photos or your business. This can help you gain more retweets and followers on twitter .
Use popular hashtags
Though they’re not that effective when looking to reach Twitter users near you, using the most popular hashtags can be helpful when you’re looking to reach a large group of Twitter users. Using popular hashtags helps your photo be seen by more people, which is an easy way to rack up a large number of likes on your photos.
Share behind the scenes photos
Social media is the place to share more intimate moments from your business with your fans and followers, helping you to develop your brand personality and strengthen your emotional connection with customers. This type of content is unique and engaging, meaning it’s likely to garner likes from your followers.
Run a like-to-enter giveaway
Everyone loves free stuff! Running a simple like-to-enter giveaway is one of the best ways to get more likes on Twitter. Because the barriers to entry are low, it’s easy to rack up a ton of likes on your giveaway photo. Create an attractive, engaging photo of your prize, and put a simple like this photo to enter for a chance to win prize in your caption.
Run a tag-to-enter giveaway
Just like a like-to-enter giveaway, tag-to-enter giveaways are awesome when you’re looking to generate a large number of followers. The same tactics apply, but make sure you ask entrants to tag two or more of their friends to enter this spreads the image further, increases the number of people that will see it, and achieves more entrants.
Partner with an influencer
Find an influencer within your industry to partner with. Get them to take and post a photo of them with your product on both their profile and yours. This helps your business reach more people with most twitter followers, and increases your credibility through social proof. Influencers followers take their decisions into account.
Host a takeover
Having an influencer take over your account lets you interrupt your regularly scheduled programming. Make sure the influencer informs their followers in the days leading up to the takeover that they’ll be on your account this makes their followers aware of your account, increases your follower count, and gets you more likes.
Partner with other brands
Just like having a partnership with an influencer, partnering with a brand that has a complementary product within your industry can help you reach a greater number of people in your target market. I’d go a step further and partner with the other brand to host a giveaway, featuring a prize package that has both of your products. This is super engaging, and can help both of your brands share followers and get more likes.
Promote your posts
Though it’s not nearly as strict as Facebook, Twitter can be tough on brands looking to increase their reach organically. Taking advantage of the Twitter Ads platform to promote your posts helps you reach people that don’t already follow you.
Video
The first of these media types is video. Posting a video featuring something like a how to of one of your products, a sneak peek at an upcoming product, or some other engaging content idea can be a much more exciting media piece than a simple photo. Make sure your video doesn’t rely on its audio many people browse their Twitter feeds in locations where listening to audio isn’t feasible.
Carousel
Now, however, anyone can use them and they’re proving to be yet another awesome way to share media on the visual content platform. Use a carousel to showcase several different moments from an event, to create a story to share with your viewers, or to highlight a few selections from your product line.
Tag influential accounts
Look for influential accounts within your industry, and tag these accounts in your new posts in the photo itself, not in the caption. Not only does this inform these accounts of your new photos, it also gets your photos to show up on their feeds in the tagged in section. This is a handy way to reach other people within your target market, and could possibly get you featured on these influential accounts.
Post photos of customers and users
Posting photos of your customers and users is an awesome way to interact more intimately with the people who make your business as successful as it is. Tagging the people featured in these posts in the photos increases the chances that they and their followers will see it.
Tag a friend posts
Posting relatable content related to your industry, brand, and product is one of the most engaging ways to get more likes on Twitter. The subject matter can be anything, products other people might like, funny videos, or memes.
Post quotes
Thinking of different content ideas to post on Twitter can be a tough task. One of the more engaging forms of content I’ve seen are quotes. Because quotes are often posted as clear text over a clean background, they’re attention, grabbing and easy to read. Posting quotes that are relatable to your followers is a great way to get them engaged.Try making a few changes in your Twitter marketing strategy, instead of resorting to the not so ethical ways of increasing followers like buying followers.So
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Post user-generated content
User-generated content is one of the perks of maintaining an active social media presence. People who are fans of brands who are active on social often post content related to these brands. Instead of simply liking these photos or even commenting, take an extra few minutes and repost their photos, giving them credit.
Comment on popular photos
Find popular posts and comment on them - just a short, simple one will do. Other people who engage with that post along with the original poster will see your comment, and that may lead them to learning more about your brand by visiting your profile.
Follow more people
Interact with these people,follow them, like their posts, and comment and you’ll find they often follow you back and engage on your photos. It’s a good practice to follow a couple new accounts a day - this also helps to bolster your own follower count, meaning your account looks more credible to future visitors.
Post consistently
This might not seem like a big deal, but maintaining a consistent queue of content can go a long way towards helping you get more likes on Twitter. Posting consistently means you’re continuously engaging your current followers and gaining more followers, helping you sustain a certain level of engagement while you continue to grow. Going long periods without posting content can cause your current followers to unfollow you, decreasing the engagement you receive on future posts. To minimize the risk of this, make sure you’re posting at least every few days.
Post at high-traffic times
Sharing a post when most of your followers are on Twitter increases the chance that they’ll see it, thus increasing the chance they’ll like it. This has a compounding effect, as Twitter’s feed is no longer chronological having a photo that has a high number of interactions increases the likelihood that it will show up on your other followers feeds, meaning more likes on your post.
Ask a question
A trend you’ll notice in tons of high-engagement Twitter posts is that the caption is a question. A question in photo captions related to the photo, of course is more engaging and gets your photo viewers thinking. People who have engaged with a post already by commenting are much more likely to like it as well,it’s kind of a habitual thing that can help you get more likes on your Twitter photos.
Capitalize on trending topics
Whether that’s the latest meme, Facebook video, or news item, each of these things presents an opportunity for your business to leverage it and generate more Twitter likes. Post content related to these things as well as your brand to create a piece of content that’s usually relatable, funny, and top-of-mind.
Post discounts and promotions
One of the best ways to turn your Twitter followers into sales is to post sales promotions on your page. A simple product shot with text that says something like ‘30% off this week’ is easy to read, and people will often save and like it to make sure they remember it. You can go a step further and say something along the lines of, show us you follow us in store and get 30% off your next purchase. This increases your follower count, meaning you’ll generate more likes from these people in the future.
Use Twitter Stories
It allows users to post live updates to the platform that last only 24 hours. It’s a less polished part of the Twitter platform which means you can leverage it for more goofy, less perfect content. Consider highlighting new promotions, your employees, or other interesting portions of your business in your story.
Twitter Live
Like Facebook, Twitter launched its Live platform recently to allow people to livestream in glorious vertical video. One engaging way to use Twitter Live is to host a Q&A where your fans and followers can ask questions about your business, brand, and products. Post about your Q&A in the days leading up to it so people are aware of it, if you’re not sure people will show up, hinting that there’ll be a discount or prize given away during the stream can help boost your Live viewers.
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